I was listening to a podcast all about quality vs quantity today and it got me thinking about fast fashion.
This summer I fell into the trap of going to Primark and H&M and stocking up for summer. To be fair I really didn’t have enough summer clothes for this long, hot summer we have been having this year. I bought playsuits and jumpsuits in bright colours, all ridiculously cheap of course and I knew full well that they will not last for years to come. Especially as I do tend to throw things all together in the washing machine and hope for the best!
After listening to some podcasts, it prompted me to do some of my own research into fast fashion. Apparently we throw tons and tons of clothes away each year. If you think about it… as you walk past those high street shops and each week see an array of different clothes, each time, you do have to wonder what the impact this is having on the environment (as well as the wallet!). Then there is the question over synthetic vs natural materials, labor conditions and so on. It all does make me a bit uncomfortable I have to admit.
With my new minimalism hat on, having less clothes is definitely of interest to me and the 6 large black bags of clothes we took to the charity shop are testament to that. But what about the few clothes I do need, should I buy quality? and is quality defined as ethically. For future purchases I will certainly try to find products made from natural materials, and try to buy more responsible, paying more attention to the conditions in which they are made. From the research I have done, I have found a few online stores who specialise in natural materials but not as many as there should be.
I will be investing in basic items though as and when I need them so I do not need lots of choice, but I can imagine to convince others to move towards sustainable fashion, they might require something more..